SUCCESS STORIES

A few of our favorite behind-the-scenes wins

With 25+ years of experience across e-commerce, services, SaaS, and lifestyle brands, we’ve seen (and solved) it all. Below are just a few of the strategic wins we’ve helped deliver.

Curious what we’d do for your business? Contact us to ask a question, book a session, or request a custom quote. No pushy sales pitches. Pinky promise. 


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The Pretty E-comm Brand with Ugly Numbers

AKA: They had the aesthetic, the audience, and the dream, but none of it was translating to sales. How clarity and execution turned a passion project into a profitable business. 

What I Saw

An international e-commerce brand with a stunning product line and a whole lot of heart...

But behind the scenes: zero-day sales, a drained ad budget, an overwhelmed team, and no cohesive marketing plan.

They’d been burned by agencies and were still spending thousands a month with nothing to show for it.

What I Did

Created a full-stack strategy from scratch that was tailored to their strengths and grounded in reality.

That included:

  • Building an email list, planning a promotional calendar, creating emails that brought in a stream of reliable revenue
  • Running profitable ads on the right channels with the right offers
  • Optimizing the site for conversion
  • Cleaning up SEO
  • Creating a cohesive social presence
  • Identifying brand partnerships that drove revenue (not just clout)

What Happened

Within weeks, the business started turning around.

Within 18 months, revenue 10x’d. The founders stopped panicking and started dreaming again (with a real foundation to support it).

Why It Worked

We focused on leverage. Instead of chasing every shiny thing, we leaned into what made the brand worth saving:

  • Their visual identity
  • Their product quality
  • Their relationship with their community

Strategy made the magic visible. Execution made it profitable.


The Salon Chain Trapped in a Time Warp

AKA: When a tanning brand poised for expansion realized their biggest makeover needed to be digital. How a multi-location tanning salon ditched the cringey email copy and outdated visuals and booked more clients. 

What I Saw

A growing salon chain with loyal clients and a retrograde marketing setup.

Their website was clunky, their social media was stuck in 2012, and their emails felt like dollar-store flyers.

What I Did

Audited their entire marketing system and made a fresh plan:

  • Modernized the tone, visuals, and promos
  • Refreshed monthly campaigns across email, in-store signage, and paid ads
  • Created a clear path from interest to booking

What Happened

Brand perception caught up with the in-person experience.

Clients engaged more. Bookings increased. The promos finally worked.

Why It Worked

We went beyond a surface level upgrade and did a full funnel update.

By aligning digital with how great the in-store experience already was, we let the brand shine.


The Wellness Brand Ready to Scale

AKA: This wellness brand looked like a premium experience... until you checked the inbox. We fixed that with smart automation and segmented flows that sold without being pushy.   

What I Saw

After a successful rebrand and quiz funnel rollout, this wellness brand needed a backend that matched the front-end polish.

Their email flows were underperforming (or non-existent), and they were leaving serious revenue on the table.

What I Did

Mapped and built a full suite of flows tailored to each stage of the buyer journey:

  • Welcome and nurture sequences
  • Post-purchase flows based on product type
  • Abandoned cart upgrades
  • B2B sales automations
  • Segmentation based on behavior and product interest to keep leads moving

What Happened

Conversions improved.

Customer LTV increased.

Revenue got steadier without needing to drive more traffic.

Why It Worked

We met customers where they were: with the right message at the right time.

No more guessing. Just strategic follow-up that did the heavy lifting.


The SEO Agency That Was Getting Left Behind

AKA: Their SEO packages were getting undercut by robots with zero overhead. We rebuilt their positioning around strategy, conversion, and results AI couldn't touch. 

What I Saw

An international e-commerce brand with a stunning product line and a whole lot of heart...

But behind the scenes: zero-day sales, a drained ad budget, an overwhelmed team, and no cohesive marketing plan.

They’d been burned by agencies and were still spending thousands a month with nothing to show for it.

What I Did

Created a full-stack strategy from scratch that was tailored to their strengths and grounded in reality.

That included:

  • Building an email list, planning a promotional calendar, creating emails that brought in a stream of reliable revenue
  • Running profitable ads on the right channels with the right offers
  • Optimizing the site for conversion
  • Cleaning up SEO
  • Creating a cohesive social presence
  • Identifying brand partnerships that drove revenue (not just clout)

What Happened

Within weeks, the business started turning around.

Within 18 months, revenue 10x’d. The founders stopped panicking and started dreaming again (with a real foundation to support it).

Why It Worked

We focused on leverage. Instead of chasing every shiny thing, we leaned into what made the brand worth saving:

  • Their visual identity
  • Their product quality
  • Their relationship with their community

Strategy made the magic visible. Execution made it profitable.


The Custom Door Builder with No Online Presence

AKA: What happens when your dream clients search "custom doors" online, and you're not even in the results.  How a high-end builder went from invisible to in-demand with one simple shift: showing up online. 

What I Saw

A premium custom door company doing breathtaking work and getting crickets.

Their referral network had dried up, and they had zero online presence. No website, no follow-up, no way to capture new leads.

Unless you knew a guy who knew a guy, you'd never find them. 

What I Did

We built an online presence from scratch, focusing on the channels that mattered most because budget was a major consideration.

The initial buildout consisted of:

  • A clean, conversion-focused website
  • An intake form and simple automation system to nurture leads
  • Social channels with tastemaker content (allowed the founder to be hands off)
  • Well-targeted ad campaigns with a modest budget that delivered insane ROI 

What Happened

Leads started rolling in daily.

Big-ticket jobs landed.

And a business that felt like it was fading got a second wind.

Why It Worked

Their product was already excellent – they just needed to be seen.

With the right visibility and follow-up systems, word of mouth turned into steady web traffic and consistent bookings.

When legacy brands, boutique founders, and marketing agencies all ask for help, you know you’re doing something right.


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